Monday, April 14, 2014

All of my blog social media marketing and blogging posts

Monday, February 11, 2013

Unison Agency Names Chris Abraham as Social Media Director

Chris Abraham will be responsible for the direction and leadership of Unison's social media practice bringing his skills to their global client base.

image(Newswire.net--February 11, 2013) Washington, DC. -- ­­Unison Agency, a global integrated branding agency today announced the appointment of Chris Abraham—formerly president of Abraham Harrison, LLC, a digital PR and marketing agency—as the agency’s director of social media. Mr. Abraham will be responsible for the direction and leadership of Unison's social media practice, overseeing the integration of social media across all Unison's products and services.

“Chris Abraham is a rarity in digital experts, someone who can boast a 20-year track record in online communities and a combination of skills in PR, marketing and technology,” said Robert Fardi, Co-Founder and President of Unison. “We look forward to tapping those skills and bringing them to our global client base.”

Abraham has had a web presence since 1993 when he joined The Meta Network, a seminal online virtual community based in Washington, where he learned the dynamics of online community development, social media, social networking, and online collaboration.

In 1999, he started blogging, focusing on community, connection, innovation, and brand extension. Today, his insights on the rapidly shifting digital world can be read on The Huffington Post, ChrisAbraham.com, Biznology.com, Socialmedia.biz, and MarketingConversation.com. He has also written for AdAge’s DigitalNext and Global Idea Network blogs.

At Abraham Harrison, his client list included Kimberly Clark, The Daily, Habitat for Humanity, Greenpeace, The Fresh Air Fund, International Medical Corps, Sharp, Pew and the Alzheimer’s Association. As a technologist, Abraham has consulted T. Rowe Price, the US Department of Treasury CIO, Friendster, Deutsche Telekom, and others.

His expertise in the digital field has been acknowledged by his peers and the media: he was named a Top 50 Social Media Power Influencer by Forbes, the #1 PR 2.0 Influencer by Traackr, and a top-10 social media influencer by Marketwire.

As if all this weren’t enough, Abraham notes with a grin: “For what it’s worth, my Klout score was 77 the last time I looked.”

ABOUT UNISON AGENCY
Unison is a full-service brand and digital agency that develops integrated solutions by combining strategic, creative and technological capabilities to advance our clients’ brands across all touch points. The agency fosters enduring customer devotion by creating digital brand experiences that bridge the gap between offline and online interactions.

Unison strives to create rich, engaging and truly emotional experiences in the digital realm. By combining high-impact media and seamless usability with the latest technology in e-commerce, social networking and digital mobility, Unison designs online brands that are multifunctional, multi-sensory and multi-platform.

Unison has experience building powerful brands across a wide range of industries, including financial services, government, food service, retail, manufacturing, real estate, pharmaceutical, fashion, entertainment/media, consumer packaged goods and beauty products.

Over the span of a decade, Unison has worked with clients in thirty-five countries around the world, demonstrating its belief that artfully designed brands are universally engaging and transcend cultural and linguistic boundaries.

http://www.unisonagency.com

CONTACT
Samantha Toner
Media Relations
+ 1-202-337-7887
samantha@unisonagency.com

Monday, March 26, 2012

Free Webinar: Global Search Marketing with Mike Moran

Be sure to register to attend Mike Moran's next free webinar titled Global Search Marketing -- it is on April 3rd at 11am Eastern. Mike Moran is actually the guy who wrote the book on search marketing so here's the deets -- but first, please register!

Lots of companies have products that can be sold outside their home country, but search marketing makes it easier than ever. Focus on what customers want, what content you need to persuade them, and how they can find it—those three keys will give you search marketing success in any country. If you've been unsure of whether you have what it takes to market globally, don't miss this chance to find out.

In this Webinar, you’ll find out how to use social media to listen to your customers and gain insights into their interests.  Mike will show you how to segment and target your international markets by using different keywords for each country and each language.  He’ll discuss how to test to see if your marketing is working, and how to optimize your web site so that you can be found by customers worldwide.

In this free 30-minute Biznology® Webinar, Mike Moran explains how to listen to your international customers, determine their needs and choose keywords for each market segment.  He’ll show you how to work with translators and use proper coding so that your web site can be found by search engines globally.

Special sponsored presentation by Brick Marketing, Marketing Pilgrim, and Social Ally

Mike Moran is the Founder of the Biznology blog, a well-known expert in all things digital marketing, and Chief Strategist at Converseon, a leading social consultancy. Mike is the co-author of Search Engine Marketing, Inc., and the sole author of Do It Wrong Quickly. Mike is a veteran of IBM, managing groups in IBM.com for eight years, retiring from IBM in 2008 as a Distinguished Engineer.

Sunday, March 25, 2012

Free Webinar: How to Map Your Brand's Social Graph

https://www4.gotomeeting.com/g2w/images/291221479/385680521812332173Be sure to join Sally Falkow and me for a free webinar on March 29th entitled How to Map Your Brand's Social Graph -- please register now! Here are the details of the webinar:
Every brand is surrounded by the people they interact with every day: customers, prospects, analysts, the media, vendors, authorities and the community.

In the past marketers and PR people have been advised to do what is called an "environmental scan" to identify stakeholders and trends in the environment.

Now that your stakeholders are online that 'scan' has to include mapping the social graph of your brand: who is part of that social graph, where they are active, what they're doing online, who they're connecting to and having conversations with, and what they are saying about your brand.

Find out what the social graph consists of, how to map it, and why this is so important for your brand.

Presented by

Sally Falkow
CEO Social Ally
Chris Abraham
President, Social Ally
I would really love to see you all there!

Tuesday, March 13, 2012

Funny infographic: what if you had your laptop back in time

Humans and laptops: What could you do with a single laptop in the past I often forget how much in the future I live because this future is my present. But, what would happen if we could bring a brand new laptop into a time machine and go back into history. Well, this infographic from Dell is both funny and sobering, especially when it comes to the 9,000 human code breakers it took at Bletchly Park during World War II to break the Enigma cypher that "could have been broken with a laptop and a simple Java Script." We are in the future, jetpacks be damned

Humans and laptops: What could you do with a single laptop in the past?

Back in November, we posted an infographic entitled “Humans vs Laptops – How smart is you computer?” that compared the different skills of humans against computers… the good news is, humans won out. For now! Continuing in this vein we thought it might be interesting to think about what we could have done with laptops through the ages of time. Would the Mesopotamian scribes have been able to write down more great speeches with a laptop than with a wax tablet? What could the Roman empire have done with computers? And just think about what Leonardo Da Vinci could have accomplished if he’d replaced his paper notebook with the latest laptop deals! Take a look below at our ideas. What great moments in history do you think could have benefited from access to computers?

Tuesday, March 6, 2012

Free Google+ for Business Webinar

https://www3.gotomeeting.com/default/images/webinar/themes/business/register.gifAre you interested in using Google+ for your company, but don’t know where to start?  Have you heard that Google has integrated G+ into its organic search results and want to explore the SEO benefits of G+ for your business?

Are you curious about Google+ Brand Pages for your organization but don't know how to start?

Do you already have a presence on Twitter and Facebook and want to know whether to allocate precious resources to another social media platform?


Have you seen G+ on the Internet and are +1-curious and want to learn how to integrate your brand with G+ and Google? In this Webinar, you’ll find out how to:
  • Set up your G+ personal account and profile, the basis for inclusion on the G+ for business community 
  • Set up your G+ Brand Page to best promote your brand and attract customers 
  • Create and share content with the goal of engaging current customers as well as prospective customers and partners 
  • Use G+ Circles and Hangout as a way of targeting and engaging with your followers 
  • Set up your privacy on your personal G+ to optimized search engine indexing for maximum SEO impact. 
In this free 30-minute Biznology® Webinar, Chris Abraham explains how to set up Google+, from your personal G+ profile to your corporate Brand Page.

Chris will show you how to open up your page for maximum SEO benefit and share ways to attract followers and keep them interested.

Chris will also explore ways of engaging your followers so that they become both brand ambassadors and customers. Special sponsored presentation by Abraham Harrison LLC, Brick Marketing, and Marketing Pilgrim Chris Abraham is one of the bloggers at Biznology.

Chris is a leading expert in online public relations with a focus on blogger outreach, blogger engagement, and Internet reputation management.

Chris was recently named as one of the top 50 social media power influencers on Forbes and one of the top 10 social media influencers of 2011 by Marketwire.

Wednesday, February 29, 2012

Tell the DC Mayor to Make One City Possible

Via Miriam’s Kitchen:
DC Mayor Vincent Gray is currently finalizing his proposed city budget for fiscal year 2013. Now is the time for us to let him know that we want to make DC a comfortable place for all people to live.

We’re joining forces with the Fair Budget Coalition and their Make One City Possible campaign, and are calling and emailing Mayor Gray today to let him know that we need his help to ensure our guests have the resources they need to survive.

In particular, we’d like Mayor Gray to:
  • Direct $34 million in funding to DC’s core affordable and supportive housing programs.
  • Invest $2.25 million to provide intensive employment support and stable housing to enable homeless families on TANF to move towards self-sufficiency. 
  • Invest $2.5 million to create housing and social services for homeless young people.
  • Encourage DC’s housing and human services agencies to work together to reduce pressure on the emergency shelter system by helping tenants avoid unnecessary evictions. 
Our guests depend on many of these programs and it’s important that we let Mayor Gray know how critical these programs are to our guests’ survival. 

We’ve heard from city government that these calls and emails really do make a difference, which is why we’re asking you to join us today.
Please join us by calling or emailing Mayor Gray today (here’s his contact information and some suggested text) and letting him know that you want to Make One City Possible too.